试论大众传播媒体对大众体育发展的影响

Research on Affect of Public Transmission Medium With Sports for All

作者通过研究认为 :大众传播媒体对人们体育观念、参与大众体育活动、体育投入、体育消费等有着巨大的影响 ,传播媒体与大众体育之间是互动的 ,其结果是造成双赢。

Author considerde that public transmission medium not only have a greal iufluence to people sports idea, but also to sports for all,sports consume and sports operation, Public transmission medium and sports for all influenced each other.The last of result contributed to develop public transmission medium and sports for all.