摘要
随着经济的发展,在日趋复杂的企业竞争中,企业经常会发生价格战。那么企业之间到底为什么会发生价格战,价格战能否给企业带来利益还是会使企业蒙受更大的损失呢?从博弈论的角度分析企业之间的价格大战。
With the economic development, in the increasingly complex enterprise competition, companies are often in a price war. So why should there be a price war between the enterprise, and the price war can bring to the enter-prise interests or make suffer greater losses? With the wide application of game theory in the economic field, from the perspective of game theory to analyze the price war between the enterprise.
出处
《河北联合大学学报(社会科学版)》
2013年第5期23-25,共3页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
市场
博弈论
价格战
Market
Game Theory
Price war