广告学专业软件课程的教学方法创新

Software Teaching Method Innovation of Advertising Specialty

广告学是一门综合性、实践性很强的应用性学科。广告学专业软件课程的教学不能仅重视传授软件操作技能,应该和专业特点相结合,采用多种教学方法,注重和其他专业课程的融合,培养学生实际的广告制作能力。本文主要探讨了案例教学法、任务驱动教学法、项目教学法在教学中的运用,希望能为广告学专业软件课程的教学提供借鉴。

Advertising is a comprehensive and strong practical applied science. In software teaching of advertising specialty, not only software operation skill should be attached, but also combined with professional characteristics, adopt various teaching methods, blend with other professional courses, and cultivate students＇ practical ability of Advertising production. In this article, mainly discuss the application of some teaching methods as follows, the case teaching, task driven, and project teaching, hopeful to provide reference for software teaching of advertising specialty.