内蒙古地区农牧产品电子商务建设探索

E-business development model of agricultural and animal husbandry products construction in Inner Mongolia

随着农业发展的信息化、现代化、规模化水平不断增加,农牧产品电子商务的现代化发展成为未来提高农业水平,促进农民增收的最主要的途径,是商业全球化时代下农牧产品商业模式发展的必然趋势。通过在内蒙古自治区内进行广泛的实地调研,在具体调研数据整合的基础上借助数据模型分析自治区的农牧产品电子商务发展现状,明确了内蒙古自治区已具备的农牧产品电子商务基础条件和主要问题,并阐述了目前农牧产品电子商务所面临的机遇和挑战,进而提出促进农牧产品电子商务发展的对策,旨在为农牧产品电子商务的发展提供理论支持。

Along with the informationization,modernization of agricultural development and Chinese agricultural scale increasing,the modern development of agricultural e-commerce has become the main way to promotie agricultural and animal husbandry products development level and increase farmers＇ income.Under the commercial globalization era,e-commerce model is inevitable trend for agricultural and animal husbandry products business model development.Based on extensive investigation in the Inner Mongolia autonomous region,this paper used detailed survey data integration to analyze agricultural and animal husbandry products electronic commerce development present situation firstly.Then,the research issued the basic condition of agricultureal and animal husbandry products e-commerce and the main problems.Lastly,the study discussed and analyzed the new opportunities and challenges of agricultural and animal husbandry products e-business model development in Inner Mongolia autonomous region and tried to issue the theoretical basis and explore suitable agricultural network marketing development model for Chinese market.