国外商务语言认知研究新动态

New Trends of Cognitive Research on Business Language

本研究对目前国内外从认知角度对商务语言及其商务理念所做的研究进行了梳理,结果显示:1.认知角度的商务语言研究在国内近几年发展势头迅猛,涉及多个研究领域,但深入的研究很少尤其理论研究极其薄弱;2.国外研究面较为宽广一些,有一些新的研究动态值得关注:1)营销思维的认知基础;2)跨文化适应的认知基础;3)企业家冒险精神的认知基础;4)商务交往身份识别的认知研究;5)国外实证研究和理论研究并重的研究状况。

The present paper focuses on what researches have been done up to now about business language from cognitive per- spective. Here are the results： 1. The research from cognitive perspective has been increasing fast in recent years within the country, covering many areas. But theoretical research and high quality papers are very few. 2. The research done abroad in- volves more areas such as 1 ）marketing attitude research from cognitive perspective, 2）cross-culture adaptation from cognitive perspective, 3 ） entrepreneurial risk-taking research from cognitive perspective ,4 ） personal identity in business activities from cognitive perspective and 5） theoretical research and data-based research abroad are equally developed. All this gives which give us inspiration to move further in such areas.