大型节事对当地居民幸福感的影响--以青岛国际啤酒节为例

Influence on local residents’happiness index by large events:taking Qingdao International Festival for example

幸福感是一种心理体验,它既是对生活的客观条件和所处状态的一种事实判断,又是对生活的主观意义和满足程度的一种价值判断。以青岛国际啤酒节为例,实证研究了大型节事的举办对城市居民幸福感的影响。通过问卷调研,验证了青岛国际啤酒节对于当地居民的幸福感具有明显的提升作用,它确实已经成为大众的节日。根据调查统计结果,提出了若干建议,总结出了对其他节庆活动的启示。

Happiness is a psychological experience. It is not only a fact judgment of objective conditions and its state, but also a value judgment on subjective meaning and life satis- faction. Based on the investigation of the famous event Qingdao International Festival, this essay analyzes the impact of resi- dents＇ happiness of host region. And based on the correlation a- nalysis method, it proves that Qingdao International Festival im- proves obviously residents＇ happiness and it has indeed becomes a public festival to Qingdao local peoples. It also points out some suggestions to make it better and the enlightenments to the other events.