摘要
当前我国商业广告存在着种种误区,而加入WTO要求我国企业尽快地提高广告管理水平。因此需要了解我国商业广告中存在的问题,掌握产生问题的原因,以求找出根治的对策。
Paradoxes exist in commercial advertizing. China' s entry into WTO requires immediate improvement of the management level of commercial advertizing. It is truly necessary to realize the problems, find out the root causes and put forward the countermeasures.
出处
《郑州航空工业管理学院学报（管理科学版）》
2000年第3期49-52,共4页
Journal of Zhengzhou Institute of Aeronautical Industry Management
