互联网多维上下文广告推荐技术的研究

Advertising Recommended Technology Based on the Internet Multidimensional Context

上下文广告是将与网页内容相关的广告放置在网页上的一种广告投放模式,在传统的关键词匹配技术基础上,结合应用环境,如博客,提出了一种结合用户情感分析的多维广告推送方法。情感分析能从博文内容分析中得到该内容对提及事物的态度,基于此,推送系统能对待推送的主题相关广告进行适当的调整,从而达到较好的推广效果。

To some wcbsites, especially the ones of investors seeking profit and without commercial entity, the advertising rev- enue is not only related to the current development, but also the course of the future. A contextual ad is an advertising way to put the ads related to the web contents on the websites. Based on the traditional keyword matching technology and combined with the application environment blogs,a multi -dimensional ads pushing method was proposed with the user emotional analysis. Emotional analysis can be used to get the users＇ attitude to the things mentioned in the contents. The pushing system can make appropriate adjustments to the theme ads to push.