我国农村居民旅游消费水平实证分析

The Empirical Analysis of Tourism Consumption Level of Rural Residents in China

通过运用2010年我国农村居民人均纯收入和农村居民国内旅游相关统计数据,使用农村居民的出游率、人均旅游支出和平均旅游购买力三项指标来实证分析和衡量我国农村居民的国内旅游消费水平和地区差异,反映我国农村居民旅游消费的最新趋势,结论如下:第一,农村居民人均纯收入直接影响人均旅游支出,但对出游率和旅游购买力的影响则表现不明显;第二,农村居民的平均旅游购买力还相对比较低,存在地区差异甚至还比较明显;第三,总体来说,农村居民旅游市场潜力巨大,应采取切实有效措施,刺激农村居民旅游消费市场。

This paper gives an empirical analysis on tourism consumption level and regional difference of China to reflect the new trend in tourism consumption of rural residents in China by using the latest data of net income per capita and domestic tourism statistical data of China＇s rural residents in 2010. The conclusions are as follows： firstly, the net income of China＇s rural residents has direct influence on tourism spending on average, but on travel rate and tourism purchasing power, the impact is not so obvious; secondly, the average tourism purchase power of rural residents is relative low yet, and the regional difference is even more obvious; thirdly, in general, tourism market of rural residents of China is still underlying and promising. Effective measures should be taken to stimulate tourism market of rural residents.