新媒体发展与政治舆论环境治理——以微博的政治影响为例

The Development of New Media and Political Opinion Environment Governance—Taking Political Influence of Micro-blog as an Example

随着新媒体技术的发展,公众运用新媒体形成的政治舆论对现实生活产生了深刻影响。微博作为最具代表性的新媒体,短时间内形成了巨大的政治舆论场域,凸显出议题情境化、动员虚拟化、权威去神秘化等表征,但也存在情绪极端化、传播不稳定、舆论绩效盲目性等不良现象。建议进一步丰富新媒体内涵建设,注重核心价值导向,传递新媒体正能量;强调自律管理,提升治理效能,净化新媒体政治舆论环境;拓展互动渠道,创新治理方式,完善新媒体对话机制;改进评价体系,变革治理理念,建设去功利化的新媒体政治舆论环境。

Along with the continuous development of new media technology,political opinion formed by the public using the new media had a profound impact on the real life.Micro-blog as new media,the most representative,formed a huge political field of public opinion in a short time,highlighting the situationalization of issue,virtualization of mobilization,authority-demystifying characterization,but also the existence of emotional extremes,unstable propagation,public performance blindness and other undesirable phenomena.It is suggested to further enrich the connotation of the construction of new media,pay attention to the core value orientation of new media management,transfer positive energy;emphasized self-discipline management,improve management efficiency,purification of new media public opinion environment;expand the interaction channel,innovate mode of governance,improve dialogue mechanism of new media;improve the evaluation system,change management idea,construct new media public opinion environment of de-utilitarian.