不同人格影响颜色联系词的归类和词性判定的实验研究

An Experimental Study of How Personality Influences the Classification and the Word Properties Judgment of Related-color Words

该文通过两个实验研究,从外显和内隐(IAT范式)两方面探究不同人格特点的被试在颜色、颜色联系词和词性上的认知特点。以六种颜色及其联系词为实验材料,要求不同人格特点的被试对颜色联系词进行归类和词性等级判定。结果发现:(1)被试对颜色联系词的归类具有较大的趋同性,且反应时上不同人格、词性和颜色上都具有差异性;(2)颜色联系词等级判定上,内倾的被试在等级判定时更倾向于中性词,而外倾的被试更倾向往两个极端(贬义词、褒义词);(3)在颜色IAT实验中发现,被试有倾向于把彩色和积极属性词相连接,而非彩色和消极属性词相连接的内隐认知特点。

The article asked the subjects to classify and judge the related-color words, what’s more, the article studied the implicit cognition about the color and the word’s properties by the IAT paradigm. The experiment chose the six different related-color words as the experimental materials. We found that：（1） The subjects had a great cognitive consistency to classify the related—words, morever, they were significant differences about the reaction time of the different personality, the different color and the different word’s properties. （2）In the rank determination, the introvert tended to the neutral words, but the extravert tended to the commendatory words and derogatory words. （3）In the IAT experiments, the positive words were more easily connected with the multi-colored, but the negative words were more easily connected with non-colored in the implicit cognition.