网络体育新闻标题的“病态”特征及其影响和对策

"Pathological Characteristics" and Influence of Network Sports Headlines and the Solutions

网络体育新闻依靠即时性及互动性等特征深受广大群众喜爱,然而,部分网络体育新闻标题中充斥着炒作、猎奇、色情、暴力等词汇,导致了网络体育新闻标题的堕落,并且形成了一种"病态文化"。本文对网络体育新闻的标题进行分析和整理,结果发现:网络体育标题中存在着歧义化、媚俗化、虚假化、陌生化等病态特征,并据此分析了其影响和相应的策略。

Network sports news has been very popular because of its immediate and interactive features,however,some of the network sports headlines filled with speculation,adventures,pornography,violence and other vocabulary which lead to the degeneration of the headlines,and also formed a kind of 'pathological culture'.This article analyzed some of the network sports news and the result is that there are ambiguity,kitsch,false defamiliarization morbid characteristics in these news,and based on these characters,the author put forwarded some influence and strategies.