当代美国新闻传媒受众“体验”式传播微探

Research on Audience's Experiencing Communication in Contemporary American Media

美国传媒为获取最大的社会效益和经济利益,通过开发拓展受众市场,从单一线性走向无线或多线,从单纯受众接受走向交互,注重受众的"体验"式传播。I report"我报道"让受众参与社会监督;I comment"我点评"让受众表达个性独见;I share"我分享"拓展"结点"叠加效应。这种"体验"式传播,让受众具有可参与性、可感受性、可自主选择性;同时,强化了某种社会监督意识,显示了传媒发展在当代的某种进步意义。

In order to maximize social and economic benefits,American media expand the audience market from a single linear to wireless or multi-wire,from simple audience to interaction,paying attention to audience’s experiencing.＂I report＂let the audience participate in social supervision;＂I comment＂let the audience express their own opinions;＂I share＂expand and node overlay effect.Experiencing communication makes the audience participate,experience and choose by their own.At the same time,it strengthens the social consciousness of supervision and shows some sort of media development.