品牌战略下电视频道形象包装

Image Packaging of TV Channel under Brand Strategy

品牌战略下进行频道包装,已经成为电视行业的大势所趋。频道包装已经成为频道参与品牌竞争、增加广告收益、提高盈利能力的有力武器。阐述电视频道包装实施品牌战略的必然性,并对电视频道实施品牌战略的定位、内容和措施进行分析,提出品牌战略下电视包装的竞争策略,通过巩固频道包装形象,构建品牌栏目群,运用品牌频道形象包装艺术,能给电视观众更多美的享受。

Channel packaging under the brand strategy has become the general trend in TV industry.It has become a powerful weapon in brand competition,increasing advertising revenue and profitability.The necessity of TV channel package implementing brand strategy is discussed,and positioning,contents and measures of implementing brand strategy is analyzed,and competitive strategy of TV packaging brand strategy is proposed.By consolidating the channel packaging image and building brand column group,the brand image of channel packaging can give viewers more enjoyment of beauty.