动漫产业链中确立品牌形象的渠道分析

Analysis on Brand Image Building in Animation Industry Chain

动漫品牌形象对于动漫产业链有着重要的意义和价值。动漫产业链形成过程中,可以通过电影传播渠道、漫画传播渠道、电视传播渠道、消费传播渠道等,树立动漫品牌形象。在当前动漫产业化运作中,品牌形象确立的主要渠道应该是电视传播渠道。

Animation brand image is of great significance and value in animation industry chain.In the formation process,animation industry chain can set up brand image through movies,comic books,television,consumer and other communication channels.In the current operation of the animation industry,TV communication is the main channel of building brand image.