山东省服务名牌战略实施探析

Analysis on the Implementation of Famous Service Brand Strategy in Shandong Province

山东是我国的沿海经济大省,早于1993年就在全国率先启动实施了名牌战略,制造业名牌业绩骄人。遗憾的是,多年来,山东省的服务业发展一直相对滞后,与山东经济大省的地位不相匹配,这也使山东省服务名牌战略的实施显得尤为重要。从山东省服务名牌战略实施的背景入手,介绍分析了山东省服务名牌战略实施的基本情况和存在的问题,并据此提出了进一步发展服务名牌战略的建议和对策。

As China＇s coastal economic province, Shandong is one of the earliest to implement brand strategy in 1993, the manufacturing designer impressive performance. At the same time, the development of service indus- try is lagging behind, thus making the implementation of the service brand strategy is particularly urgent. Starting from the background of the implementation of the Service Brand strategy of Shandong Province, the thesis intro- duced the basic situation and existing problems of service brand strategy in Shandong Province and then put forward suggestions and countermeasures of further development of it.