“三次创业”视域的大庆城市品牌建设

Thinking on the Construction of Daqing City Brand in View of Pioneering for the Third Time

大庆城市环境与资源状况具有"三大特色、七个相对比较优势、六个相对比较劣势";大庆城市品牌建设要以"三次创业"为契机,充分挖掘大庆城市品牌与其他城市品牌的区别、个性和特色,明确大庆城市品牌定位;在综合评估大庆城市现有资源并借鉴其他城市发展路径的基础上,选择大庆城市品牌建设的培育发展模式,并对大庆城市品牌进行整合传播营销。

The environment and resource situation of Daqing city have three features, seven relatively com- parative advantages and six relatively comparative disadvantages. In the opportunity of pioneering for the third time, the construction of Daqing city brand should fully tap the personality and characteristic difference between Daqing city brand and other cities＇ The position of Daqing city brand should be determined. On the base of comprehensive evaluation of Daqing city of existing resources and learning from other city＇ s developing path, objective is selecting the cultivation development model of Daqing city brand, and integrated marketing communi-cation of the Daqing city brand.