台湾电视媒介生态透视——以电视综艺娱乐节目为视角的分析

Analysis of Taiwan's Media Ecology:A Study of TV Variety Entertainments

中国台湾与中国大陆同属华人社会,但两岸政治、经济与社会历史文化发展境遇不同,在媒介生态层面表现各异。近十年来,当代台湾流行文化与传媒文化的最重要代表是电视综艺娱乐节目。台湾电视综艺多为台湾本地制作,是台湾政经社会发展的传媒景观与文化心理标本,内容丰富,视角多元,形态各异。以台湾电视综艺娱乐现象为考察对象,可以在一定程度上管窥台湾媒介生态的多元侧面。本文借助"媒介生态"这个概念,紧扣电视综艺娱乐,将台湾电视传媒放置在传媒格局深刻变化,信息技术日新月异,文化影响力日益成为媒介品牌评价标杆的历史语境中,分析现状,引起反思与必要的借鉴,以提升对华语电视传媒发展新认识。

Taiwan and China's Mainland belong to the Chinese community,but the cross-strait political,economic and social history,cultural development situation of the different performance of different level in the media ecology.For nearly a decade,the most important representative of contemporary popular culture and media culture is a TV variety entertainment programs.Taiwan television variety and more local production in Taiwan,Taiwan’s political and social development of the media landscape and cultural psychology specimens,content-rich,multi-perspective,different forms.Taiwan television variety entertainment phenomenon as the object to a certain extent Glimpse of multiple aspects of Taiwan’s media ecology.With the help of the concept of＂media ecology＂,closely linked to the entertainment of the TV variety,Taiwan TV media placed in the media pattern of profound changes in information and technology,cultural influence is increasingly becoming the historical context of the media brand evaluation benchmark,analyze the situation,caused by reflection with the necessary reference to the new understanding of the development of Chinese television media.