全媒体时代标志设计新突破——标志设计简洁性原则之反思

标志的设计方寸之间彰显天下。时代的变迁、需求的多元、科技的发展,使得全媒体技术日趋成熟,同时在文化与创意迎合市场的产业化趋势下,标志设计迎来了新的挑战。文章认为,崇尚简洁的现代主义标志已经无法适应新时期的变化与发展,现代标志设计将乘着后现代主义之风迈向一个多元化、立体化、动态化、富有人情味的新阶段。

The logo design can be an indication of an enterprise. The changes of the times, diversity of the demand, development of technology make the entire media technology mature day by day. The trend that culture and creative cater to the industrialization of the market has brought about new challenges to the logo design. The article argues that advocate modern concise Iogos can no longer adapt to the change and development of the new times. Modern logo design will take the opportunity of postmodernism to pace towards a diversified, three- dimensional, dynamic and rich human new stage.