在线顾客体验的因果模型研究

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摘要近年来，虽然学者们对在线购物行为的理论研究给予了很大重视，但在线购买者和在线零售商的交互行为中，对于顾客体验的形成过程，却很少人关注。本文在综述前人有关在线顾客体验形成的前因与后果的基础上，构造新的理论模型，让在线零售商了解如何为消费者提供一个更好的顾客体验。

作者史烽邓新婷

机构地区桂林电子科技大学商学院

出处《时代经贸》 2013年第16期149-149,共1页 TIMES OF ECONOMY & TRADE

关键词在线顾客体验因果

参考文献6

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时代经贸

2013年第16期

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