在线顾客体验的因果模型研究
摘要
近年来,虽然学者们对在线购物行为的理论研究给予了很大重视,但在线购买者和在线零售商的交互行为中,对于顾客体验的形成过程,却很少人关注。本文在综述前人有关在线顾客体验形成的前因与后果的基础上,构造新的理论模型,让在线零售商了解如何为消费者提供一个更好的顾客体验。
出处
《时代经贸》
2013年第16期149-149,共1页
TIMES OF ECONOMY & TRADE
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