摘要
体育文化传播对城市形象构建有非常重要的影响力。以符号学作为理论支撑,从体育文化传播与城市形象构建关系入手,分析城市体育文化传播的途径,对我国城市体育文化建设和城市形象构建提出了积极策略。
Sports culture has very important influence on city image construction. Beginning with the relationship of sports culture dissemination and city image, the paper analyses the way and strategy of sports culture dissemination in city, which hopefully could provide beneficial reference to the construction of sports culture in city.
出处
《西安体育学院学报》
CSSCI
北大核心
2013年第5期577-579,587,共4页
Journal of Xi'an Physical Education University
基金
陕西省软科学研究计划项目(2012KRM45)
西安体育学院院管课题资助项目(2012YB004)
关键词
体育文化传播
城市形象构建
传播途径
传播策略
sports culture dissemination
city image construction
the way of dissemination
dissemination strategy
