从《花儿朵朵》看我国选秀节目的策划原则

Planning Principles of TV Shows from the "Flowers"

我国的电视选秀节目从2004年发展至今已经经过了八年,2011年国家广电总局为了规范电视媒体的发展,颁布了"限娱令",使得2012年的选秀节目呈现与先前不一样的特色,其中《花儿朵朵》能够结合奥运精神,提出"2012全民健身,我最冲"的口号,第一个获得举办权,不能不让中国其它的选秀节目组另眼相看。我们以《花儿朵朵》为例,通过总结我国选秀节目的发展历程和兴起原因,分析当前选秀节目的成功之道,从而为我国选秀节目的未来走向提供建议。

Since 2004, China＇s TV show have developed 8 years. In 2011 in order to regulate the TV media the State Administration of Radio issued a ＂cutback on TV entertainment＂ ,which made the TV Shows be different features than before. And the TV Show ＂Flowers＂ can combine the Olympic spirit and then put forward the slogan ＂All-people body-building in 2012, I＇m most blunt＂, which first won the bid and made all the nation pay it marked attention. We take it as an example to analyze the way to success to put forward some advice for the future of TV show in China.