网台分离后电视产业的营销创意探析

On the Analysis of TV Industry's Marketing Creativity after Chain Separation

网台分离作为我国广电产业整体改革的重大举措,它实施的主要目的在于促进我国有线电视网络的市场化经营,从而做大做强电视产业。但是有线电视网络与电视台的分离造成了我国各电视台整体收入的下降,因此电视台要想做强产业,就必须以创意为先导,积极探索适合电视产业的新的市场营销模式。

As the major steps taken by Radio and TV industry ,the implements of chain separation aims at promoting the market operation of cable TV network and making the TV industry stronger. But the cable TV network and television station＇s separation has created the income drop of the television stations. In order to make the industry stronger, we must take the creative industry in the first place and positively explore the new marketing pattern which suits the television industry.