基于心理认知的天津地铁标志系统量化评价

Quantitative Assessment of Tianjin Metro Sign System from the Perspective of Cognitive Psychology

提出了地铁标志系统的量化评价方法。选取天津地铁站内14个标志进行了视认性量化分析。试验结果表明,部分标志存在信息量偏大、易读性较差和醒目性不足等问题。对天津地铁标志系统指出了具体改善途径,并建议建立标志系统的视认标准。

A quantitative analysis of 14 visual cognitive signs at Tianjin metro stations is carried out, which shows that some signs convey too much information, some are hard to read and not smart enough. It is suggested that ergonomics should be highlighted in metro system and its visibility be taken into consideration. Moreover,as an important part of the metro system, the sign system should be consistently im- proved to strengthen the function of the metro system.