基于复杂网络的微博用户行为特性分析

Analysis of Micro-blog User Behavior Based on Complex Network

移动互联网的发展为微博的发展提供了更加广阔的发展空间,以复杂网络的基本统计特性为基础,通过抓取新浪微博中的相关数据,对其进行处理分析,详细分析微博用户在信息发布行为、信息发布内容方面的相关特性以及用户的关注行为和评论转发行为进行了详细地分析,认为微博网络是典型的小世界网络,微博网络整体密度较小,呈稀疏状态,但局部密集;微博网络用户的分布呈不均匀的状态,用户在信息发布、分享等方面存在较大的信息不对称性,只有小部分用户拥有较多的信息资源,扮演核心角色,大部分用户在微博中处于边缘地位。这为微博营销和微博舆论引导与消解提供了基础。

The development of mobile Intemet provides a more broad space for the development of micro - biog. The paper, based on the basic statistical properties of complex networks, grabs the data at Sina weibo to process and analyze, and detailed analyzes the relevant characteristics of user information behavior, the information content and the user＇s attention behavior and comment and forwarding behavior. So micro- blog network is a typical small - world networks, and micro - blog network as a whole is less dense and sparse, but locally dense; the distribution of micro- blog network user was uneven, and there is a big information asymmetry in information dissemination and sharing information, and only a small fraction of users have more information resources and play a central role, but some users in the micro- blog is marginalized. This provides the basis for marketing and public opinion to guide digestion on micro-blog.