基于模糊聚类的物流金融业务中企业选择性信任研究

Study on Enterprises' Selective Trust in Logistics Financial Businesses Based on Fuzzy Clustering

运用模糊聚类分析的方法构建了物流金融业务中企业选择性信任模型。首先阐述了物流金融和信任的内涵,然后介绍了模糊聚类分析的研究步骤,在理论梳理的基础上,分析了物流企业对合作关系选择时的信任指标体系,建立了物流金融业务企业合作伙伴选择性信任模型,进而在一定的阀值水平下对物流企业合作伙伴进行聚类分析,指导企业进行信任伙伴的选择。

In this paper, using fuzzy clusterihg analysis, we established an enterprise＇s selective trust model in logistics financial businesses. First we explained the connotation of logistics finance and trust, introduced the steps for the application of fuzzy clustering analysis, after going over the relevant theories, analyzed the trust index system of the logistics enterprises in selecting cooperative relations, built the enterprise＇s selective trust model in logistics financial businesses and then applied it to a clustering analysis of the cooperative partners of the logistics enterprises under certain threshold.