基于博弈理论的物流企业服务创新策略

Strategy of Service Innovation for Logistics Enterprises Based on Game Theory

企业之间的博弈是企业关系的重要表现。从物流企业服务创新的网络视角出发分析企业外部关系,并将各物流企业间创新策略的选择作为研究重点,综合运用博弈论的相关知识对各方物流企业在博弈过程中所得的收益、策略选择的偏好以及进行多次博弈后物流企业服务创新策略选择的进化均衡趋势加以判断。最终得出物流企业在进行服务创新策略选择时,在很大程度上受到创新收益、成本以及被模仿难度的影响,并导致企业同时选择创新或者同时选择不创新这两种极端情况,但是不存在创新、模仿与不变兼有的混合策略均衡。

In this paper, from a network perspective, we analyzed the external relations of the enterprises, then by selecting the inter-enterprise innovation strategy of the logistics enterprises, comprehensively used the knowledge relevant to game theory to judge the benefit, strategy selection preference as well as the evolutionary balance trend of the strategy selection after multiple games and at the end reached the conclusion that in their selection of service innovation strategies, the logistics enterprises could be affected to a great extent by innovation benefit, cost and difficulty in being imitated.