“光晕”说的缘起与媒体艺术的审美转向

The Origin of“Aura”and Media Art Aesthetic Turn

从"光晕"说的视角对媒体艺术的审美方式进行了分析,认为不同的媒体具有不同的审美方式。传统物理媒体表现为观众"在场"欣赏艺术作品物料"光晕"的唯一性、原创性;机械复制时代则表现为观众"非在场"体验艺术复制品的展示性;而数字媒体艺术多以"在场"与"非在场",动态与非动态,仿像与拟像、拟真的"沉浸"式体验为特征,或表现为"场"与"场"之间的"遥在"式混合现实体验。不仅如此,数字技术的出现,标志着媒体艺术的审美方式已发生颠覆性转向。

Based on the ＂Aura＂ perspective,this article takes an analysis on the aesthetic way of media art. It＇s believed that various media have different aesthetic ways. Traditional physical media perform for the audience present at the spol to experience art reproductions and appreciate the works of art ma- terials＂ ＂Halo＂ and originality; At the Age of Mechanical Reproduction, it is manifested in the audi ence ＂non presence＂. While the digital media art mostly takes on the look of ＂presence＂ and ＂non presence＂ , dynamic and non-dynamic features, simulacra and simulacrum,＂immersed＂ type of experi ence, or a mixed experience of ＂remote presence＂ between the presences. In addition to this, the emer- gence of digital technology symbolizes the aesthetic subversive steering of the aesthetic way of media art.