新媒体时代电视新闻节目的改革之路

The Reform of TV News Program in the New Media Era

随着生活节奏的变化以及媒介环境的剧变,电视新闻节目的受众心理发生了巨大变化。电视新闻节目想要在一片白热化的传播市场中成功抢到一块属于自己的"领地",必须要以受众为中心,针对受众心理变化进行改革。

With life chang and medium revolution, the mass psychology of TV news program has changed dramatically. TV news program have to be carried out the audience-centered reforms focused on mass psychology＇changes to have a proper place in the rat race of the media.