论保险企业社会责任的践行

保险企业的发展应该坚持经济目标与社会目标的统一,保险企业履行社会责任对社会和企业本身都具有重要意义。国外保险企业力图将社会责任制度化,内设专门管理机构,将社会责任转化为商机。合众人寿借鉴国外的经验,通过"合众助学行"、"3.15客户服务节"和"开业捐赠模式"等措施,践行企业的社会责任,为自身的可持续发展奠定了良好基础。

Insurance enterprises should adhere to the unity of economic development and social objective, and they play an important role in performing social responsibilities for the society and themselves. Foreign insur ance enterprises try to systematize social responsibilities, which establish specialized management agencies to transform social responsibilities into business opportunities. Union Life learns from foreign experience, and car ries out some measures such as ＂Activities of grants -in -aid＂, ＂3.15 Customer Service Day＂ and ＂Opening donation＂ to fulfill social responsibilities, which lay a good ioundation tor its own sustainable development.