后现代语境下的传媒研究——论戴维·莫利媒介理论对中国媒介与文化研究的启发

Media Studies In Context of Postmodernity——The Inspiration of David Morley's Media Theory on China's Media and Cultural Studies

戴维·莫利是英国文化研究的代表人物之一。他继承了伯明翰学派的学术传统,坚持跨学科的理论路径,强调将媒介研究置于社会和物质的背景下,从社会学、人类学、符号学等多学科视角来审视传播和文化;在全球化媒介构建的后现代语境下,他尝试运用人种志方法研究当代文化中媒介消费的全球化与本土化同时发生的动态过程,探讨有关跨文化传播与民族认同等问题。莫利的媒介理论对中国媒介与文化研究开辟新的视角与思路具有重要的启发,能帮助我们更好地理解当前所处的媒介时代与社会语境,为中国现代化进程中出现的媒介现象与传媒发展等问题提供可借鉴的阐释框架与方法论,对我国媒介理论研究与传媒实践都具有重要意义。

David Morley is one of the representatives of the British Cultural Studies. He inherited the academic tradition of the Birmingham School, insisted on interdisciplinary theoretical path, stressed that the media should be studies In the social and physical context and the communication and culture should be examined from a multidisciplinary perspective of sociology, anthropology and semiotics. In the context of postmodern caused by globalized media, Morley tried to to study the dynamic process of globalization and localization of media consumption in the contemporary culture by ethnography, Exploring issues about cross-cultural communication and national identity. Morley＇s media theory is great inspiration to open up new perspectives and ideas important for China＇s media and cultural studies, not only help us to understand our current age of media and social context better, but also provide interpretive framework and methodology to understand a serious of media phenomenon and solve problems occurred in media development in the process of China＇s modernization. So Morley＇ s theory is of great significance for both China＇s media theory studies and media practice.