摘要
在分析铁路旅游产品及其特点的基础上,对比欧洲和我国铁路旅游产品的现状,采用SWOT分析法对铁路发展旅游产品的优势、劣势、机遇和挑战进行研究,提出进一步开发铁路旅游产品、吸引自由行客源、打造中国铁路旅游品牌等铁路旅游产品开发设计的建议。
Based on analyzing railway tour products and its characteristics, this paper compares the status of railway tour products in Europe and China, studies advantages, disadvantages, opportunities and challenges of railways developing tour products by using SWOT method, and puts forward suggestions on development and design of railway tour products, such as developing railway tour products in further step, absorbing the passenger resource of self-guided tour and creating Chinese railway tour brand, etc.
出处
《铁道运输与经济》
北大核心
2013年第9期24-28,共5页
Railway Transport and Economy
