体育传播研究应具备国际视野——兼评一部北美体育传播学教材

Review and Analysis on Sports Communication Strategy——Discussion on a textook for sports communication in North America

对保罗·M·佩德森博士编著的《体育传播战略》一书展开述评,该书是第一本为北美体育传播专业的大学生编写的教科书,具有学科建设的开创性、标志性意义,同时提出了体育传播战略的理论模型,在体育媒介传播整合问题上提出了创新观点。结合中国体育传播学的学科建设情况,认为体育传播学是一个实践性很强的专业研究领域,这就需要与国际研究前沿形成一个借鉴吸收和理论互动的过程,今后要更加关注相关的书评研究。

Sports Communication Strategy written by PhD Paul. M Pedersen has been reviewed and analyzed in this es- say, which has been the first book that was written as a textbook for the sports dissemination majors in North Ameri- ca, being of creativity and symbolic significance of discipline building. At the same time, it also proposes the theory model of sports communication strategies, bringing forward innovative ideas concerning the integration issues of the sports media. Considing the subject construction of Chinese sports communication, this essay holds the view that the sports communication is a professional research field with too much practicalness, which requires the formation of an interacting process among the reference, absorption and the theory with the international research frontiers, there- fore, more attention should be paid to the reviews of related researches in the future.