情绪、情感与市场

Human Emotion, Human Feeling, and the Market

经济学家很少关注人的情绪、情感与市场的关系,但此问题涉及市场的人性及行为特性问题。情绪、情感可以协调市场交往和人际关系,提高经济人的工作效率;它对市场行为者的认知动力、价值取向。

Economists seldom take notice of the relation between the market and the human emotion or feelings. But, the author maintains, this relation actually involves human nature and therefore behaviors in the market. Emotion and feeling can coordinate dealings in the market, promote human communication, and raise the efficiency of the economic man as well. They may insert a strong influence on the motivation of cognition, choice of values and selection of subjects.