白酒企业生态责任机制研究——基于利益相关者理论视角的分析

An Analysis on Ecological Responsibility Mechanism of Liquor Business——Based on the perspective of stakeholder theory

一个空间区域内的不同产业对生态环境的依赖性和敏感性有很大的差异,不同产业承担生态责任的内在动力强弱也不同。良好的生态环境是酿造高品质白酒的基础,也在很大程度上对白酒产业的持续健康发展具有决定性的作用。大型白酒企业主动承担生态责任符合利益相关者的利益,也是白酒企业承担社会责任和打造持续的竞争优势的重要组成部分。地方政府和白酒企业的经营管理者是白酒企业生态责任最重要的利益相关者,两者合作对白酒企业承担生态责任有决定性的影响,也对其他利益相关者行为有重要影响。

Within a region of space-dependent, sensitivity on the ecological environment of different industries is very different, and then different industries have different inner power to bear ecological responsibility. Good ecological environment is the necessary condition of brewing high-quality liquor, and largely, acts as a decisive role for the sustained and healthy development of the liquor industry. Therefore, a large liquor business should take the initiative to assume eco- logical responsibility for the interests of the stakeholders, and it is an important way to carry out corporate social responsi- bility and build a sustainable competitive advantage. Local governments and the liquor business managers are the most important ones of the ecological responsibility of the liquor business, and the cooperation between the two has a decisive influence on beating the ecological responsibility of the liquor business, and has major impacts on the behavior of other stakeholders.