杂志封面设计探析

An Inquiry into the Design of Magazine Covers

期刊市场杂志种类繁多,杂志之间的竞争日趋激烈,要想在未来的市场竞争中立于不败之地,必须要注重杂志本身品牌的建立和塑造,杂志的封面在此竞争过程中不仅充当着先头兵的角色,更是杂志实现品牌化的标志,封面作为大众接触杂志的第一视觉印象,其设计的好坏对杂志的整体形象和销售起着至关重要的作用,因此,对杂志封面设计进行探析就变得十分必要了。

There are more and more magazines in the journal market,and the competition is more and more severe.In order to stand in an invincible position in the future market competition,we must pay attention to brand building.The cover of a magazine plays a pioneer role in the competition,as it is is the first impression of the magazine on readers＇ mind,and it is the symbol of the brand of the magazine.Therefore,the design of magazine covers plays a crucial role in the overall image and marketing of a magazine.