校企联合开发高校体育场馆资源的市场化研究

Research on School-Enterprise Joint Development of College Market-Based Gymnasiums

高校和体育娱乐企业在高校体育场馆市场化开发中具有各自天然的优势资源,也有各自不同的利益需求,二者在这两个方面都存在良好的优势互补和需求互相实现的契机。校企联合共同开发高校体育场馆资源既符合国家政策和社会需求,又能实现企业和高校在经济、社会效益方面的需求,具有可行性。

Universities and sports entertainment companies have their natural advantageous resources in the development of mar ketoriented college stadiums, and they also have different inter ests and needs, but they can both realize their advantages in the development. Collegeenterprise joint development of gymnasi ums is not only in line with national policy and social needs, but also can realize companies and universities＇ economic and social needs, so it is feasible.