公立医院加强新闻宣传工作的实践和探索

Practice and exploration of strengthening the propaganda work in public hospital

新闻宣传工作是树立公立医院品牌的重要途径,也是联系医院与社会共建和谐的纽带。作为大型公立医院,中日友好医院充分发挥新闻宣传的服务功能,树立了医院的良好形象,增进了社会对医改的理解和支持,促进了医院各项工作的开展。

Propaganda, is not only an important way to establish a public hospital brand,but also a close link between the hospital and the society. As a large public hospital, the China-Japan Friendship Hospital strengthen the public health information service. It has enhanced the understanding of medical system reform, won support of the masses, and created a good atmosphere for the development of the hospital.