面向会展产业的会展设计专业建设

Specialty Construction of Exhibition Design Oriented by Exhibition Industry

高等学校的人才培养必须具有现实性和前瞻性,不仅要满足产业的现实需要,还要面向产业的发展需求,同时会展人才的培养要与企业在素质、知识、能力等方面的用人要求相匹配。中国会展产业的蓬勃发展,使得会展设计人才的培养迫在眉睫。加强会展设计专业建设的理论研究,目的在于深化会展设计教育的改革,为会展产业的发展提供合格的设计人才,同时为开设会展设计专业的院校提供理论上的借鉴和参考。

Talent cultivation for institutions of higher education should be realistic and torward-lookmg, which could not only meet the industry and realistic demand, but also face the industry development needs. Meanwhile exhibition talent development should match enterprises requirements in the aspects of quality, knowledge and ability. With the vigorous development of Chinese exhibition industry, it is an urgent problem to train exhibition design talent. Therefore, strengthening theory study on exhibition design in specialty construction aims to deepen reform of exhibition design education, to provide quali- fied exhibition design personnel .and to offer theory reference for the exhibition design of colleges.