跨文化传播:武术文化传播发展的新视角

Intercultural Communication:New Perspective on Wushu Culture Communication and Development

文化软实力的提升正日益成为全球化时代竞争的重要指标,武术在中国文化软实力提升中具有战略性的地位,如何跨跃疆域、语言、理念和价值取向传播武术,已经成为武术研究的重要关注。跨文化传播不仅是知识与文化的传播交流和文明的扩展,更是适应当今文化话语环境创造与获取的重要途径。运用文献资料法,从跨文化传播的角度,对如何推动我国武术文化的国际传播进行了研究探讨,以达到中华文化国际影响力不断增强的新局面。研究提出,跨文化传播是武术文化传播发展的重要途径,文化自信与自觉是武术跨文化传播发展的基础。研究结果认为,通过全球本土化、全球整合、民族品牌打造和武术文化产业化等武术跨文化传播战略实施,有助于实现武术文化传播新发展。

In today＇s world of increasingly fierce competition,the promotion of soft power of culture has become especially important.Wushu has a strategic position in the promotion of China＇s cultural soft power.How to spread Wushu cross territory,language,ideas and value orientation has become an important issue of Wushu research.Intercultural communication is a new subject in the development of globalization.It is not only to expand knowledge and cultural communication and civilization,but also important way to create and adapt to the cultural context.Using the method of literature review,from the perspective of intercultural communication,the paper discusses how to promote the international communication of Chinese Wushu culture to continuously increase the international influence of Chinese culture.It proposes,intercultural communication is an important way for the development of Wushu culture;cultural confidence and self-consciousness is the basis of transcultural communication of Wushu development.From the result,the paper reckons that through the global localization,global integration and national brand to create and implement the Wushu culture industrialization and Wushu intercultural communication strategy so as to contribute to the achievement of international Wushu culture.