摘要
采用文献资料法、问卷调查法、田野调查法对绿道体育公共服务面临的困境进行研究。研究结果显示:绿道体育公共服务面临的困境是目前绿道线路节点空间布局制约了绿道体育的开展;过度市场化导致绿道体育公益性被削弱;宣传不足及缺少举办大型绿道体育竞赛降低了绿道体育的知名度与影响力。解决困境的对策为改善和优化绿道线路空间布局;绿道管理过程中政府不能缺位;努力打造绿道体育品牌;对绿道的诸多功能进行多层次深度开发;举办各种绿道赛事强化绿道体育宣传和推广。
By literature review, questionnaire survey and field survey, the predicaments faced by greenway sports public service are studied. The research results indicate that the predicaments faced by greenway sports public service may include the spatial distribution of the current green path nodes restricts the development of greenway sports; over marketization results in weakening of the non- profitability of greenway sports, while insufficient publicity and the lack of large greenway sports events reduce the popularity and influence of green-way sports. Countermeasures for eliminating the predicaments include improving and optimizing the spatial distribution of greenways, reinforcing the governments' role in greenway management, making efforts to create greenway sports brands, and developing the various indepth functions of greenway sports, holding various greenway sports events to popularize and promote greenway sports and so on.
出处
《安徽体育科技》
2013年第4期7-9,共3页
Journal of Anhui Sports Science
基金
2012年广东省体育局软科学项目阶段成果
项目编号:YT12127
关键词
绿道体育
公共服务
困境
对策
greenway sports public service predicament countermeasure