电视的新未来

Television Tomorrow

电视的未来有多种可能性，硬件的升级已然可以预测，生态系统的颠覆是最重大的意义所在。

Before it was favored by invaders from other industries,China's TV industry had been declining.Due to the lagged regulation,the contents on Chinese TV sets lack attraction.In a age when laptops,pads and smart phones prevail,the audience can watch almost anything on the internet.The HUT(Homes using TV) kept falling in recent two years.But the TV is still the 'first screen' at homes.Many firms from other industries try to play their programs on this screen.Among them,IT firms and Internet companies are the major force.Apple has been promoting its set top box(STB) Apple TV,and proclaimed to release its TV sets,iTV.Intel is developing a type of chargeable services which transfer contents to customers through the internet.Google has launched its Chromecast,which can transfer the contents of mobile devices into TV sets.These new comers will bring new hope to the TV industry.Although the traditional operators can remain dominant with their competence in contents production,this balance will ultimately be broken and the dominators will change.