摘要
马库斯·斯皮林对大众汽车的热爱有二三个阶段。第一个阶段在他的车库里：他拥有一辆1977年的大众露营车和一辆1972年的大众卡曼双开门跑车。第二阶段在他的硬盘里：他很喜欢拍摄其他大众车的照片。这点可说适得其所，因为他正是Flickr——雅虎现在又复苏推出的照片服务——的产品主管。第三阶段则是出现在他的团队于去年推出的应用程序中。雅虎扭转颓势策略的种子就源于斯皮林的执着与投入。首席执行官梅丽莎·梅耶尔在她对这家公司的声明中刻意说得含糊不清，选择了令人难以理解的使命陈述。不过，与促成Flickr复苏的团队相处过后，就会发现雅虎的未来其实远在天边，近在眼前。
There are three levels to Markus Spiering＇s love of Volkswagens. The first is in his garage： He owns a 1977 VW Campmobile and a 1972 VW KarmannGhia sports coupe. The second is on his hard drive： He loves taking photos of other VWs--fit-ting, given that he＇s the head of product for Flickr, Yahoo＇s now resurgent photo service. The third appears in the app that his team released last year. Within Spiering＇s obsession and devotion lie the seeds of Yahoo＇s. turnaround strategy. CEO Marissa Mayer has been deliberately vague in her pronouncements about the company, opting for opaque mission statements. After spending time with the team behind the revitalized Flickr, one gets the sense that the future of Yahoo is hiding in plain sight.
