摘要
你是否已成为咖啡鉴赏家，对口味的重视远过于便利性？你在早上或下午外小买杯提神咖啡的时候，如果认为口味很重要，那么你就和大多数的美国人一样，愿意为了买咖啡而多绕点路。根据哈里斯互动公司在不久之前所做的调查，口味是一般人决定到哪里购买咖啡或茶饮的极重要因素。在2496名受访者当中，78％的人都同意这一点。口味的重要性比其他因素高出了20％以上．包括价格在内。
nience？ If taste matters to you when you head out for a morning or afternoon pick-me-up, you are in the majority of Americans who will go out of their way to buy a cup of joe. According to a recent Harris Interactive survey, taste plays a very important role when deciding where to buy coffee or tea, as 78 percent of the 2,496 respondents agreed. Taste ranked more than 20 percentage points higher than any other factor including price. What＇s more is that the Harris poll data revealed that three in five coffee （or tea） customers say they visit most often their favorite coffee shop, even if there＇s another shop available that＇s more convenient. Here are more findings about our.java habits： Customers prefer a national chain almost two-to-one over a local shop. Some customers say ＂it depends＂ on the taste, the price of their regular beverage and the location of the coffee shop. The friendliness of the staff, the variety of the menu, the familiarity of the chain and atmosphere remain somewhat important to coffee lovers. Coffee shops may start feeling the pinch from popular, take-home brands who offer ＂specialized coffee and convenience.＂
