智能旅游创新模式形成路径与优势比较

A Comparative Study on the Forming Path and Advantages of Innovative Mode of Wisdom Tourism

基于我国传统旅游业发展进程中信息化改革的具体实践,本文梳理了当前智能旅游的阶段定位及模式构建思路,归纳出应用智能旅游对传统旅游产业改造的四种可推广模式,即核心景点扩散模式、合作组织引领模式、政府企业带动模式、自助平台服务模式,并从模式结构、模式功能及效率等角度对四种模式进行比较,旨在提出促进其协调发展的建议。

Based on the practice of information reform in the progress of traditional tourism, this article teased out the stage positioning and thoughts on the current wisdom tourism, and summarized four kinds of innovation modes in transfor- ming current tourism management, namely the core scenic spot diffusion mode, cooperation leading mode, government with enterprise promotion mode and self - service platform mode. Moreover, this article compared the four form modes from the angles of mode structure, function and efficiency in order to propose suggestions to promote its harmony develop- ment.