常州吆喝叫卖声探析

Study on Peddling Language of Changzhou

吆喝即大声喊叫,是指商务行为中的买卖叫喊或有偿服务招徕声。吆喝具有广告艺术、声乐艺术、文化艺术和市民生活气息。一方水土养一方人,常州吆喝是一幅常州市井民俗风情画,是一首常州市井交响乐,奏响着常州百姓生活情趣,浓缩着老百姓社会生活文化心态。

Calling aloud advertising, vocal music, for sale is a kind of action to solicit business in the market, and that is of culture and civil life. In Changzhou, calling aloud for sale reflects folk custom and cultural mentality there.