常州市文化创意旅游产业发展及其对策研究

Research on the Development and Countermeasures of Changzhou Cultural Creative Tourism Industry

随着人们物质财富的不断提高以及对精神文化需求的日益增加,文化创意旅游产业正在成为我国经济新的增长点。常州发展文化创意旅游产业不仅对本地的旅游产业有积极地促进作用,对文化创意产业的发展也起到了推动作用。因此,常州要充分利用自身资源、产业和区位优势,为文化创意旅游产业发展提供保障,做好文化旅游资源的开发与保护,强化旅游品牌建设。

With the continuous improvement of material wealth people owning and the growing of spiritual and cultural needs, cultural creative tourism industry is becoming a new point of economic growth in our country. Changzhou developing cultural creative tourism industry will not only help in a general improvement of local tourism industry, but also have a great pushing effect on cultural creative industry. Therefore, Changzhou should make full use of its own resources, industrial and regional advantages, to provide protection for the cultural creative tourism industry＇s development, develope and protect cultural tourism resources properly, strengthen the construction of tourism brand.