摘要
《舌尖上的中国》是央视推出的一部美食类原创纪录片,一经播出就引发了收视狂潮,带动了美食行业的发展,并且在国际上取得了如潮好评。《舌尖上的中国》之所以取得如此佳绩,与其得体有效的传播策略密不可分,这包括纪录片自身的优势"、天时"与"人和"的传播策略、国际视角对传播的推动三个方面。
The documentary film ＂A Bite of China＂ is a kind of original documentary about delicious and traditional food of China which was presented in may 2012. The first show of the film brought heavy audience frenzy, pushed forward the development of food industry, and achieved favorable comments from all over the world. The reason of the work＇s success is due to its appropriate and effect communication strategies which include the film＇s own advantages, good timing as well as effect human relationships and the promotion of international perspective.
出处
《江苏技术师范学院学报》
2013年第3期132-135,共4页
Journal of Jiangsu Teachers University of Technology
关键词
传播
艺术表现
微博
国际视角
communication
artistic expression
micro blog
international perspective _
