后金融危机时代中小服装企业面临的困境及对策

The Difficulties and Countermeasures for SME in Apparel Industry under the Post GFC

改革开放以来,中小服装企业不断发展、壮大,对我国经济增长作出重要贡献。但随着2008年金融危机的爆发,中小服装企业的发展陷入了前所未有的困境,逐渐暴露出在劳动力、原材料、融资以及产品创新等方面的问题,而这些问题正对中小服装企业的生产经营产生严重的负面影响。中小服装企业通过升级产业结构,转向技术密集型企业,优化原材料供应渠道,建立采购—供应平台,降低融资成本,调整营销策略,细分市场,建立网络信息平台等,解决面临的困境。

Since the reform and opening of our country, the development and blossom of SMEs in apparel industry have made huge contributions to the growth of our economy. However, many drawbacks of those small enterprises which had once grown fast were exposed due to the outbreak of the Global Financial Crisis in 2008, such as issues in workforce, materials, capital gathering and technology innovation and so on. And these enter- prises need to carefully analyze these issues, and look for the centerpiece of the puzzle, seek the right measures and provide references and guidance for other industries of minor businesses at the same time.