摘要
文章从区域旅游发展、区域旅游竞争力分析以及旅游空间组合结构出发,运用主成分分析方法着重分析了喀纳斯景区品牌形象塑造力的现状,得出了影响喀纳斯景区品牌形象塑造力的主成分要素,并依据相应要素提出提升景区品牌形象塑造力的措施及对策。
This paper,employing principal component analysis,explores the status quo of the brand image pro-motion of Kanas scenic area and its major components from the perspectives of regional tourism development, regional tourism competitiveness and tourism spatial combination before putting forward strategies for improving the brand image of Kanas.
关键词
品牌形象
区域旅游
发展对策
喀纳斯景区
brand image
regional tourism
development strategies
Kanas scenic area
